The fast food chain McDonald’s has announced its intention to leave the country due to Russia’s invasion of Ukraine last month. More than 1,000 restaurants of former fast food chain has been taken by an unnamed brand. The replacement for McDonal’s has unveiled its new logo, ahead of grand reopening on Sunday. The reopening is timed to coincide with Russia Day, marking the creation of the federation, at the very same location in Moscow’s Pushkin Square where McDonald’s first opened in Russia in 1990.
The unnamed franchise’s logo features a green background with a red circle and two yellow, oblong shapes that are meant to reference a burger and fries while also forming the rough shape of an “M”.
In May, McDonald’s announced its decision to begin leaving Russia after more than 30 years of operation. After its decision to leave the country, McDonald’s also said that it was looking to sell off the “entire portfolio of McDonald’s restaurants in Russia to a local buyer,” and would begin the process of “de-Arching,” those 800+ locations. McDonald’s is expecting to lose around $1.4 billion from the exit.
