Meta is reportedly working on Digital Currency ‘Zuck Bucks’
Mark Zuckerberg is looking to develop a digital currency or virtual coins, nicknamed “Zuck bucks” by staff, for users of Facebook and Instagram as part of a suite of products designed to reduce his platforms’ dependence on advertising in the future.
In addition to Zuck Bucks, Meta is also allegedly developing “social” tokens that seek to reward users for contributing to the company’s various platforms in a “meaningful” way. “Creator coins” are also reportedly in development and will be linked to Instagram influencers. It’s unclear how said influencers will earn those coins, or if they even have to earn them at all — maybe they hand them out to followers?