Founded in 1906 as a flaked wheat company, Kellogg’s has always been a major player in the cereal and wheat product industries. Their original product was their toasted corn flakes, which later became the iconic Kellog’s Corn Flakes. They later expanded into more cereal products and now has a diverse lineup of cereals under their belt.
They are behind popular names like Apple Jacks, Crispix, Mini-Wheats, and notable baked goods brands like Cinnabon, Eggo, and Nutri-Grain. Most baked goods or cereal-based treats are under their brands today.
Logo Meaning
The Kellogg’s iconic logo was first designed in 1907 and was based on William Kellogg’s signature. According to the brand’s legend, at the beginning of its history, Kellogg signed each package personally, so his signature became the company’s logo.
Since the first logo was created, there were only two significant redesigns made. First of them, in 1955, when the lettering was refined and gained a new typeface as well as a more intense red color.
The second Kellogg’s redesign was made in 2012 and brought a new palette and a slightly modernized typeface. The wordmark of the brand is executed in a custom drawn font, which was created based on the William Kellogg’s handwriting, but the closest available typeface is Ballpark Weiner. The font, designed by Mickey Rossi, is one of a few, similar to the famous logotype.
The bright red color of the inscription gained a more burgundy shade and became more elegant and confident. The color is now more calm and luxurious.
The Kellogg’s logo is instantly recognizable and perfectly balanced. There is nothing that can be added to it. A great timeless visual identity design.