Babbel is now extending its B2B business to the US after successfully getting 1 million subscription in first half of 2022 in US. The company has also announced some updates for its business in US.
Babbel is the Berlin based company popular for subscription based online language learning services
Company’s CEO in US Julie Hansen told about B2B business that “It’s a people-led business. But it’s growing really nicely. We’re actually ahead of goal so far this year.”
To push ahead, Babbel has hired a group of salespeople in the U.S. and is starting to see some traction with U.S. businesses, including a number of MLB teams.
Overall, the company’s B2B side now works with over 1,000 companies and is seeing a revenue renewal rate of above 100%.
She also noted how Babbel has branched out from its origins as a mobile app in recent years. The company has launched more than 20 podcasts in recent years for example, but from the business perspective, its live classes continue to grow, as well.
